Desso’s strategic objective is to be the world’s best provider of healthy and inspiring working and living spaces in the world through innovative flooring solutions.
Desso will achieve this by producing stunningly designed carpets that have smart functionality built in. While we don’t wear carpets like we do clothes, they are around us all the time. So, how they look can make a huge difference to our mood and the general atmosphere in which we work and live. Desso are dedicated to creating carpets inspired by the latest trends such as fashion, architecture, art and interior design to enhance and enliven the interior space. Desso’s global growth strategy is based on the following drivers:
Creativity: Design excellence is a priority across all Desso’s business divisions. Next to that Desso want to stimulate co-creation of stunning new designs either via their International Circles of Architects® platform or by successful partnerships with leading architects and designers.
Functionality: Pioneering solutions that lead to healthier and happier living and working conditions. Through this process, Desso ask what can their carpets do to improve health and well-being, leading to innovations such as the Desso Airmaster® and SoundMaster®, carpets that reduce that amount of fine dust in the indoor atmosphere and unwanted noise.
Cradle to Cradle®: Desso are passionate about creating products that have a positive impact on people’s health today inside their homes and offices and that also contribute to a more sustainable business model in the future. They achieve this through Cradle to Cradle® design.